Illustrated Giving Campaign

Georgia State University

For this campaign, our goal was to educate audiences on how donor support shapes a student’s journey. We brought this to life through two illustrated stories – one highlighting the removal of barriers to achievement and the other exploring the abstract concept of giving “opportunity.” This campaign achieved the highest return on any direct mail pieces we've ever done, demonstrating its resonance with donors. I also created animations to extend the campaign into the digital realm, where they were used in email.

Illustration, art direction, animation, print collateral

Design Director: Reid Schulz

Copywriter: Matt Nixon